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Uncrustables® Introduces First-Ever, Limited-Edition PB&J Flavor in Brand's 30-Year History

  • Starting in May 2025, Uncrustables will nationwide release its first-ever limited-edition flavor featuring creamy peanut butter paired with a mixed berry blend inside soft, crustless bread, made in Orrville, Ohio.
  • The launch follows strong consumer demand for new flavors, with positive fan reception to last fall's new Peanut Butter & Raspberry Spread and plans for two limited editions in 2025.
  • The new sandwich combines soft white bread with smooth peanut butter and a flavorful berry spread crafted from strawberries and blueberries, adding to the brand’s existing selection that includes flavors like Grape and Chocolate Hazelnut.
  • Chris Achenbach, Smucker's Brand Strategy Director, shared that due to strong demand for new Uncrustables flavors, the company plans to introduce a second limited edition this year.
  • The product is available at select retailers while supplies last, with implications for ongoing flavor innovation as Uncrustables expands its frozen snack offerings in 2025.
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Suncoast News broke the news in Pasco County, United States on Tuesday, April 29, 2025.
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