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UNC Announces AD Transition Plan From Bubba Cunningham to RFK Racing President Steve Newmark in 2026

  • North Carolina revealed on Tuesday that Steve Newmark will start his role as executive associate athletic director reporting to Bubba Cunningham beginning August 15, 2025.
  • This appointment comes after Cunningham signed an agreement extending his contract by two years until July 2029 and announced his intention to step down as athletic director in the summer of 2026 to take on a senior advisory position.
  • Newmark, a Chapel Hill native and longtime leader of Roush Fenway Keselowski Racing, will initially concentrate on enhancing revenue opportunities for UNC’s men’s basketball and football teams amid the evolving landscape of college athletics.
  • Cunningham expressed his commitment to collaborating on a succession plan aimed at strengthening Carolina Athletics and its 28 teams for the years ahead. Meanwhile, Newmark expressed enthusiasm about partnering with Cunningham and the broader UNC community to enhance the university’s reputation as a leading force in collegiate athletics.
  • This leadership transition aims to sustain UNC’s athletic success and adapt strategically to new revenue-sharing rules and evolving challenges in college sports.
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On3 broke the news in on Tuesday, July 1, 2025.
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