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‘Ultimate luxury’: why fashion houses are building branded residences

Summary by South China Morning Post
From Thailand to Turkey, labels like Etro and Karl Lagerfeld are wooing wealthy buyers looking to do more than just wear their brands.

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South China Morning PostSouth China Morning Post
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‘Ultimate luxury’: why fashion houses are building branded residences

From Thailand to Turkey, labels like Etro and Karl Lagerfeld are wooing wealthy buyers looking to do more than just wear their brands.

·Hong Kong, Hong Kong
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South China Morning Post broke the news in Hong Kong, Hong Kong on Monday, September 7, 2026.
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