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UK’s first ‘Flower Pharmacy’ opens, 'prescribing' bouquets to boost people’s mood
Guests receive mood-matched bouquets as research shows 37% struggle when the clocks go back, according to a poll of 2,000 adults.
- On Thursday, October 22, the Flower Pharmacy opened at 15 Bateman Street, London, matching visitors with bouquets tailored to their moods. The one-day pop-up encourages people to view flowers as everyday wellbeing boosters rather than special occasion gifts.
- OnePoll research found 37 per cent of 2,000 adults struggle when clocks go back, with 29 per cent admitting the end of British Summer Time leaves them feeling glum. This prompted the pop-up's creation.
- Chartered horticulturist David Domoney partnered with Plants and Flowers Foundation Holland to create the experience. Yellow blooms are 'prescribed' to boost happiness, while blue and green flowers promote calm and vibrant shades energise.
- Research indicates 53 per cent of people feel happier receiving fresh flowers than everyday treats, rising to 70 per cent among 25 to 34-year-olds. Half of recipients feel happy, while 45 per cent feel grateful.
- Despite the mood-lifting qualities of blooms, 38 per cent of adults have never considered buying themselves a bunch. Monique Kemperman, horticulture expert for Plants and Flowers Foundation Holland, encourages using flowers to bring joy into everyday life.
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Northampton Chronicle & Echo+53 Reposted by 53 other sources
UK’s first ‘Flower Pharmacy’ opens, 'prescribing' bouquets to boost people’s mood
The UK’s first ‘Flower Pharmacy’ is opening its doors, prescribing bouquets instead of medicine to those in need of a mood boost.
·Northampton, United Kingdom
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UK’s First ‘Flower Pharmacy’ Opens in London, Prescribing Bouquets for Happiness, Calm and Energy
The UK’s first “Flower Pharmacy” is opening in London to offer visitors bouquets selected to match their moods, with arrangements designed to promote happiness, calmness or energy. The one-day pop-up will operate on Thursday, October 22, at 15 Bateman Street, London, W1D 4AQ. The initiative has been developed in partnership with Plants & Flowers Foundation […]
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