US EditionUK starts ban on junk food ads on daytime TV and online
The UK government expects the ban to cut 7.2 billion calories from children's diets annually and prevent 20,000 cases of childhood obesity, part of a wider health strategy.
- A new ban on advertising unhealthy food high in saturated fat, salt and sugar on TV between 5.30am and 9pm and online at any time comes into full effect today.
- The ban applies to products in 13 categories considered to play the biggest role in childhood obesity, including soft drinks, chocolates, pizzas, cakes and breakfast cereals.
- Products will be assessed using a scoring tool based on nutrient levels, and only those deemed 'less healthy' face restrictions policed by the Advertising Standards Authority.
119 Articles
119 Articles
National Ban on Junk Food Ads Comes Into Force.
PULSE POINTSWHAT HAPPENED: A ban on junk food adverts targeting food and drinks high in fat, salt, and sugar (HFSS) has come into effect in the United Kingdom, prohibiting their promotion on TV before 21:00 and at any time online.WHO WAS INVOLVED: The British government, the Food and Drink Federation (FDF), marketing agencies, and food manufacturers are key stakeholders in this initiative.WHEN & WHERE: The ban begins Monday across the United Kin…
The U.K. just banned junk food ads before 9 p.m. and across the internet
For Americans, the idea of watching live television without the constant barrage of commercials for prescription medications and junk food might seem foreign. That’s now the norm in the United Kingdom. Starting on Monday, a ban has gone into effect in England, Scotland, Wales, and Northern Ireland that prohibits advertisements for foods high in fat, salt, and sugar on TV before 9 p.m. and at any time online. It’s an attempt by the U.K. governmen…
There’s a huge loophole in the new UK ban on daytime junk food ads
Rech Alcances Frisardi/ShutterstockNew advertising restrictions on unhealthy food and drink have come into force in the UK, targeting products deemed to be high in fat, salt or sugar. From now on, TV, radio or online adverts that feature these foods will be banned before 9pm. The advertising ban is part of a government plan to halve childhood obesity by 2030. It includes a range of strategies including marketing and advertising controls on unhea…
UK bans junk food advertising on TV, online to combat childhood obesity
London: A new ban on junk food advertising on television before 9 pm and online at all times came into force on Monday, January 5, as part of the UK government’s crackdown on childhood obesity rates. The Department of Health and Social Care (DHSC) said the ban on adverts for less healthy food and sugary drinks is expected to remove up to 7.2 billion calories from children’s diets each year. It is also expected to reduce the number of children l…
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