US EditionUK spending half an hour longer online than in pandemic, says Ofcom
Alphabet and Meta services account for over half of UK adults' online time, with YouTube reaching 94% of users and capturing significant advertising revenue, Ofcom reports.
- Ofcom said adults spend an average of four and a half hours online daily, up 10 minutes from last year, while Britons watched YouTube for 51 minutes a day.
- The growing popularity of YouTube shows traditional linear broadcasters are losing audience share as services from Alphabet and Meta constituted over half of all online time, Ofcom said.
- YouTube reached 94% of adult internet users in May 2025, ahead of Google Search at 82%, and Meta's apps reached over 90%, with about 60% of UK ad spend in 2024, Ofcom reports.
- Former ITV chairman Peter Bazalgette said regulators needed to redefine the ad market to include digital competitors as Sky, pay-TV group owned by Comcast, last month entered talks to buy ITV, Britain's biggest free-to-air commercial broadcaster.
- Britons spent an average of four and a half hours online daily, a 10-minute rise from last year, while Meta's Facebook and Messenger engaged 93% of online adults and WhatsApp 90%.
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YouTube Dominates UK's Digital Landscape in 2025
In 2025, Britons spent an average of 51 minutes daily watching YouTube on various devices, showcasing its dominance in the digital realm. Owned by Alphabet, YouTube attracted 94% of online adult users. The rise of social media platforms like YouTube and Meta highlights a shift from traditional broadcasters.
Britons watch YouTube for 51 minutes a day, regulator Ofcom says
Britons watched YouTube on average for 51 minutes a day in 2025 on smartphones, tablets and PCs, regulator Ofcom said, noting that services from its owner Alphabet and from Meta account for more than half of all time spent online.
YouTube Leads UK Online Viewing With 51 Minutes Daily: Report
Britons watched YouTube on average for 51 minutes a day in 2025 on smartphones, tablets and PCs, regulator Ofcom said, noting that services from its owner Alphabet and from Meta account for more than half of all time spent online.
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