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UK marketers say leadership disconnect undermines morale, results

Summary by cfotech.co.uk
A new study finds three quarters of UK marketers feel senior leadership excludes them from decisions, harming morale amid rising demands and limited resources.
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decisionmarketing.co.ukdecisionmarketing.co.uk

Out in the cold: Bosses keep marketers out of the loop - DecisionMarketing

Three quarters of UK marketers say that key decisions are made by senior leadership without ever consulting those closest to the action, driving a wedge between decision-makers and the teams that are under pressure to deliver ever-increasing results.  That is according to new research from digital experience platform Optimizely, which surveyed 100 UK marketers. The findings reveal how top-down decision-making and excessive reporting demands are …

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cmotech.ukcmotech.uk
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cfotech.co.ukcfotech.co.uk

UK marketers say leadership disconnect undermines morale, results

A new study finds three quarters of UK marketers feel senior leadership excludes them from decisions, harming morale amid rising demands and limited resources.

Read Full Article
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cfotech.co.uk broke the news in on Tuesday, August 5, 2025.
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