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UK consumers up spending at fastest pace in nearly 4 years at start of 2026

UK retail sales volumes rose 1.8% in January, led by 19.6% year-on-year online jewellery sales amid record gold prices and increased sport supplement purchases.

  • The Office for National Statistics published January data showing retail volumes rose 1.8% month‑on‑month, the largest increase since May 2024.
  • Strong category performance helped, with sales booming in auction houses for artwork and antiques and online jewellers, while analysts linked part of the jewellery boom to investors buying gold and silver.
  • Breaking down the figures reveals overall volumes excluding petrol rose 2.0% in January from December, online sales and non‑food shops strengthened, and sales over the three months to January rose 0.1%.
  • Markets responded quickly as sterling strengthened against the US dollar and the retail sector gained hope after major British retailers like Claire's, The Original Factory Shop, Quiz, and Russell & Bromley faced recent collapses.
  • Looking ahead, Thomas Pugh said `It is also a good sign that the economy is bouncing back strongly at the start of this year after a soft end to 2025` while the Bank of England’s 2026 growth forecast was cut to 0.9%.
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‘Unprecedented’ demand for jewellery helps retail sales surge in January

The ONS said the total volume of retail sales rose by 1.8% in January, up from growth of 0.4% in December.

·London, United Kingdom
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The volume of retail sales rose sharply in January, at a rate well above expectations, particularly supported by jewellery, breaking with a difficult year-end due to concerns about the budget.

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caithness-business.co.uk broke the news in on Friday, February 20, 2026.
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