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Age Verification Law for ‘Adult Content’ Hurting Sites that Comply, Helping Those Who Don't: Report

The Online Safety Act's age verification has caused a 45% drop in UK visits to Pornhub, while 14 non-compliant sites saw traffic double, according to Similarweb data.

  • The UK has begun implementing the Online Safety Act, mandating that adult websites confirm users' ages through methods like government-issued identification or facial recognition.
  • This enforcement followed growing concerns over minors' access to adult content and calls for similar laws in the US and other countries.
  • A Washington Post analysis of the top 90 porn sites found that 14 sites without age checks experienced a large surge in UK visitor traffic, while compliant sites' visits declined.
  • University of Toronto researcher John Scott-Railton described the situation as a clear example of unintended effects, explaining that the law reduces visits to compliant websites while pushing users toward those that do not enforce age restrictions.
  • The results suggest the law may backfire by rewarding rule-ignoring sites, raising privacy concerns, and encouraging minors toward riskier online content.
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technewstube.com broke the news in on Sunday, August 31, 2025.
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