US EditionAfter 75 Years of Existence, Ufc-Que Choisir Becomes What to Choose Together
11 Articles
11 Articles
The independent body that celebrates its 75 years of existence announced this change of name and identity on Monday, 20 April.
For the consumer advocacy association, which claims 90,000 "daily disputes" resolved each year, this name change is also part of a process of clarification and readability.
UFC-Que Choisir is an organization that has been in existence for 75 years to defend consumer rights, at the service of what it calls the consumerist cause. And it had never launched an advertising campaign as important as our choice, our history, imagined by the Joga agency on the occasion of another great novelty: the name change of the non-profit association. UFC-Que Choisir becomes in fact Que Choisir Ensemble. The French association is stil…
The acronym UFC-Que Choisir has been established for decades on magazine covers, in comparatives and TV sets. However, this familiar benchmark of consumption has been a turning point: for its 75th anniversary, the consumer association has announced that it will abandon this historic name in favour of a new banner. Indeed, created in 1951 by André Romieu, Dean of Consumer Associations in Western Europe, UFC-Que Choisir will adopt another name fro…
For decades, she has been accompanying the French in their daily choices. But today, the UFC-Que Choisir is about to turn an important page in its history. On the occasion of its anniversary, the well-known association of the general public announces a change that could surprise. Behind this decision, a desire to reinvent itself without denying its identity. According to the information relayed by RTL, this evolution does not concern only its na…
After 75 years of existence, the famous consumer advocacy association UFC-Que Choosing changes its name to become What to Choose Together. This rebranding is accompanied by a new visual identity and the launch of a free platform, "Que Choosing Claims", designed to facilitate the resolution of daily disputes for all citizens.
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