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UFC ending pay-per-view model in Canada with Paramount Plus streaming deal
The six-year deal replaces $69.99 pay-per-view buys with Paramount+ access starting at $7.99, the UFC said.
On Thursday, the UFC announced an expansion of its partnership with Paramount Plus to Canada, moving 13 annual numbered events to the streaming service starting in January 2027.
Under a six-year deal, numbered events will be available to all Paramount Plus subscribers in Canada at no extra cost, building on the $7.7 billion partnership established in 2025.
Viewership on the Paramount Plus setup has been more than 15 times the average for pay-per-views, prompting UFC CEO Dana White to say, "I love Canada and I'm very excited for the fans."
Sportsnet and TVA in Quebec will retain domestic broadcast rights for preliminary bouts and the 30 annual UFC Fight Night cards, with specific event details announced later this year.
UFC executive David Shaw called the move a "fan-friendly opportunity" as the David Ellison-led Paramount pursues aggressive streaming expansion to compete with Netflix and Disney Plus.