Ubisoft UK Warns That Folks Just Aren't Buying As Many £50-£60 Games Anymore

Ubisoft Doubles Down on Live Service, Says Its More Interested in Multiplayer Games

See full bio Abdullah Waseem At T4G, my task is to cover the latest news around the gaming globe ASAP and with the utmost precision. I adore all the games and respect all the devs behind the amazing games that we get all year. So, whether it’s a PC or a Console game, I got it all covered.  See full bio Story Highlight Ubisoft has filed a new financial warning in the UK, predicting the future of the market. They say that they want to shift focu…

Ubisoft Blames “People Playing Fewer Games” for Struggles — Not Its Own Misfires - Geeks + Gamers

Ubisoft is giving a new explanation for its ongoing decline, and the company’s latest theory is… bold. According to a new filing in the United Kingdom, Ubisoft claims the reason its recent releases keep stumbling isn’t tied to quality, direction, or player reception — no, the real issue is that consumers simply “aren’t playing new games anymore.” Yes. Really. Assassin’s Creed Shadows – Ubisoft READ: The Critical Drinker Attempts to Solve “The Av…

Staring down the barrel of a rough 2026, Ubisoft's UK arm says we're less interested in 'one time purchase' games and all about that live service dripfeed

I'm not sure about that one, chief—or at least I can be, for $9.99 a month.

After launching Assassin's Creed Shadows and Star Wars Outlaws, Ubisoft dubs the market "more volatile" now amid rise of free-to-play titles and subscriptions: "Many new games are struggling"

"Consumers are playing fewer games…"

Ubisoft UK Warns That Folks Just Aren't Buying As Many £50-£60 Games Anymore

"Many new games are struggling to stand out".As part of a new business update for its UK arm, Ubisoft has talked a little bit about falling game sales - and how players just aren't buying as many full-priced video games anymore.Coming by way of CityAM, Ubisoft UK shared that its revenue had increased 11% since its last update, but that 'the sale of goods' coming out of the company actually dropped by 29% at the same time. The company went on to …