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Uber Installs Viral “Statua” Outside Banorte Stadium for the World Cup: No One Knows Its Purpose and Unleashes Theories

Summary by Revista Merca2.0
An enigmatic figure placed on the outskirts of Banorte Stadium ignited the digital conversation this weekend. It is a supposed “statua” linked to Uber that, without clear official explanation, went viral and detonated an avalanche of theories on social networks; from covert marketing activations to artificial intelligence interventions. The installation appears at a time when weeks away from the 2026 World Cup, an event that will transform the u…
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An enigmatic figure placed on the outskirts of Banorte Stadium ignited the digital conversation this weekend. It is a supposed “statua” linked to Uber that, without clear official explanation, went viral and detonated an avalanche of theories on social networks; from covert marketing activations to artificial intelligence interventions. The installation appears at a time when weeks away from the 2026 World Cup, an event that will transform the u…

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Revista Merca2.0 broke the news on Sunday, April 26, 2026.
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