Uber wades into a fierce price war to stay competitive in India

Uber wades into a fierce price war to stay competitive in India

Uber is cutting fares and shifting strategy to hold its ground in India as it faces competition from local startups and government-backed platforms.

D Dhanuraj of CPPR Comments in Rest of World on Uber's Price War in India - Centre for Public Policy Research (CPPR)

Upstarts and political pressures are forcing Uber to play by new rules as they reshape India’s ride-hailing economy. Image Credit: Rest of World India’s homegrown ride-hailing startups are forcing Uber to rethink its strategy. In February, the Silicon Valley giant ditched its commission-based pricing for two- and three-wheeler segments, allowing drivers to pay as little as nine rupees (11 cents) for a daily subscription. An Uber spokesperson sa…

Uber India launches new Moto campaign featuring Aussie cricketer Travis Head as the ultimate ‘Hyderabaddie’

Mumbai, April 08, 2025: Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian cricketer Travis Headstepping into the spotlight—not as himself, but as the latest anti-hero in town. Conceptualised and executed by FCB India & Uber, the campaign introduces Head as the ‘Hyderabaddie’, a playful nod to his no-nonsense Aussie swagger set against the backdrop of Hyderabad’s vibrant cu…