Tyson’s green beef campaign unravels amid legal challenges and climate scrutiny

Tyson’s green beef campaign unravels amid legal challenges and climate scrutiny

Producing beef remains a major climate concern, and Tyson Foods is now facing a lawsuit over its marketing of “climate-smart” beef products that environmental advocates say mislead the public.Natasha Gilbert reports for U.S. Right to Know.In short:Tyson launched a product called Brazen Beef in 2023, claiming it produced 10% fewer greenhouse gases than conventional beef and labeling it “climate-smart,” the first such claim approved by the U.S. De…