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Two-thirds of US adults comfortable with brands participating in Pride parades

The poll of 5,010 adults found 68% support brand Pride messaging and 62% support employees marching in parades, GLAAD said.

Summary by WTVR
As some brands scale back Pride Month messaging, a leading LGBTQ+ advocacy group says new polling shows businesses should continue to publicly support the community.A GLAAD-commissioned poll of 5,010 U.S. adults found 68% believe brands and companies should be able to show support for the LGBTQ community during Pride if they choose. The survey also found 62% are comfortable with brands allowing employees to march in Pride parades.In 2023, Target…

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KERO broke the news on Thursday, June 4, 2026.
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