Two Major Sonoma County Wine Groups Announce Megamerger

Two Major Sonoma County Wine Groups Announce Megamerger

The region’s two largest wine trade groups announced today they will officially merge next January to form a single, unified organization called Sonoma County Wine. The Press Democrat reports the combination of the Sonoma County Vintners and the Sonoma County Winegrowers comes after months of task force discussions and overwhelming member support. Local wine leaders say the consolidation is necessary to help local wineries navigate a rapidly cha…

Sonoma Wine Powerhouses Call Truce, Merge Under One Banner

Sonoma County’s two biggest wine trade groups are ending the friendly turf war and joining forces under a single new banner: Sonoma County Wine. The merged organization is set to pull winery and grower programs under one roof, fold Sonoma County Vintners’ membership into the Winery Collaborative, and put all regional promotion in one centralized playbook. Leaders are pitching the move as a way to cut duplicated work and stretch shrinking budgets…

Afternoon Brief: Sonoma County’s Wine Industry Set to Unify

Sonoma County’s Wine Industry Set to Unify: Sonoma County Winegrowers (SCW) and Sonoma County Vintners (SCV) today announced the alignment of their winery membership programs to strengthen collaboration and create a more unified voice for Sonoma County wine...