TV Rights: The Huge (Unexpected) Success of Ligue 1

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The Ligue 1 meeting between the LOSC Lille and the promoted ESTAC Troyes, held this Sunday afternoon on the occasion of the fourth day, achieved an unexpected performance in terms of audience in China. Broadcasted on CCTV-5, the country's main sports channel, the game attracted an average of 2.15 million viewers, according to the [...]

ouest-france.fr

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Broadcasted Sunday afternoon in France, the match between Lille and Troyes (2-0) recorded a record audience for a Ligue 1 match in China. 2.15 million viewers followed the match on CCTV-5, according to the CSM institute.

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A Ligue 1 game made a record audience last weekend... in China.