Tui ends sponsorship of Married At First Sight UK and Australia after rape allegations
Channel 4 pulled all episodes after women in a BBC Panorama report said the reality show failed to protect them, prompting police and regulatory scrutiny.
- Tui ended its sponsorship of Married at First Sight UK and the Australian edition after a Panorama broadcast Monday featured allegations of rape and non-consensual sex acts during filming. Channel 4 removed all episodes from streaming and linear services.
- The Panorama broadcast featured accounts from women alleging rape and non-consensual sex acts, while reporting revealed Channel 4 was aware of some allegations before airing and had commissioned an external welfare review last month.
- Production company CPL defended its welfare system as "gold standard" and industry-leading, while the Metropolitan Police confirmed no criminal reports have been received but are approaching production teams to ensure victims know how to report.
- Channel 4 executive Priya Dogra apologized on Wednesday, saying she found the women's accounts "very troubling." Ofcom chief executive Dame Melanie Dawes warned the regulator will tighten guidance around reality shows if necessary.
- The House, Commons Culture, Media and Sport Committee has requested answers regarding the "horrifying" allegations, while TV critic Scott Bryan noted the controversy impacts the reputation of the global Married at First Sight brand.
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Sky News UK
Great Yorkshire RadioTui ends sponsorship of Married At First Sight UK and Australia after rape allegations
Two women anonymously alleged they were raped by their on-screen husbands when they appeared on the Channel 4 show, and former participant Shona Manderson accused her on-screen partner of sexual misconduct, while speaking in a BBC Panorama documentary.
Married at First Sight relies on cruelty
It is a tale as old as the Great Depression: an unscrupulous man needs money. He charges passers-by to watch young couples dance. Many are only pretending to be couples. They get free room and board, but only in ten-minute intervals every two hours; the last couple still staggering around will win a cash prize. Audience numbers creep down. To increase revenue, the promoter offers two contestants a sham wedding, while spreading a rumour that anot…
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