US EditionPubMatic & Tubi Collaborate In Bid To Unlock Hard-To-Reach Streaming Audiences
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Tubi unlocks programmatic access for advertisers via PubMatic partnership
PubMatic has announced a new collaboration with ad-supported streaming service Tubi to offer programmatic access to its connected TV (CTV) inventory in Australia. The partnership gives advertisers access to Tubi’s growing local audience through PubMatic’s sell-side platform, unlocking premium CTV placements with advanced buying options including private marketplaces and programmatic guaranteed deals. Tubi, which is owned by Fox Corporation and d…
PubMatic to Unlock Hard To Reach Streaming Audiences through Flexible Buying Options with Tubi
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (11th September, 2025) announced a new collaboration to provide advertisers with seamless, programmatic access to Tubi’s premium connected TV (CTV) inventory in Australia. This marks a significant [...] The post PubMatic to Unlock Hard To Reach Streaming Audiences through Flexible Buying Options with Tubi appeared first on ExchangeWir…
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