[Opinion] TTAB Draws the Line on “See Prior Arguments”

TTAB Draws the Line on “See Prior Arguments”

In a precedential opinion issued June 6, 2025, the United States Patent and Trademark Office’s (“USPTO”) Trademark Trial and Appeal Board (“TTAB”) affirmed the refusal to register PRINCETON EQUITY GROUP as a trademark for “strategic financial advisory services; providing equity capital for others.” The Board agreed with the USPTO Examining Attorney that the mark is primarily geographically descriptive under § 2(e)(2) of the Lanham Act because th…