Trustpilot Trust Report: Growing use of AI helps protect the platform with 90% of fake reviews removed automatically

Trustpilot Trust Report: Growing use of AI helps protect the platform with 90% of fake reviews removed automatically

Enhanced technology: Implementation of new generative AI tools to analyse reviews at scale - 90% of fake reviews removed by automated technology in 2024Increasing scale strengthens trust: Growing number of reviews helps protect integrity of platform through enhanced data insights…

We are all suspicious of how true the reviews we read on social media are about a product. Regardless of whether we ultimately succumb to 5-star ratings, at any risk… See how many fake reviews Tripadvisor found on its website in 2024 - NAFTEMPORIKI

Trustpilot: Generative AI key to tackle fake reviews

London-listed customer feedback platform Trustpilot removed 4.5 million fake reviews last year after introducing generative AI into its platform. Fake reviews have long been a source of frustration from the company as businesses flood the platform with false feedback. Tackling the issue has been a top priority at the company and in 2024, doubling down on its efforts, Trustpilot introduced guideline software that uses generative AI to identify po…