Trust and 'feel good' factor rank high in consumer loyalty, Intuit report reveals

Mediaweek

Trust and 'feel good' factor rank high in consumer loyalty, Intuit report reveals

78% of Australian consumers will only purchase from brands that are trustworthy, while 88% have expressed a preference for brands that make them feel good. The Science of Loyalty report by Intuit, the financial technology platform behind Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, examined findings from a survey of 4,000 consumers across the United States, Canada, the United Kingdom, and Australia. It looked into consumer behaviour…