Trump ‘Thumps’ Mexican Beer Sales in the United States
2 Articles
2 Articles
Mexican beer brands such as Corona and Modelo in the United States go through a break point, mainly affected by factors such as the decrease in consumption among the Hispanic base due to labor uncertainty and anti-migration policies of Donald Trump, changes in consumer spending, and tariffs on aluminum. The large firms in the sector that market Mexican beer brands in the American Union—headed by Constellation Brands, commercialist of Modelo, Cor…
The Corona and Model brands reported a drop in beer consumption in the United States (EU) due to tariffs on aluminum, and as a result of anti-migration policies and consumer changes that the Trump administration has enacted in its first year of government. Constellation Brands has recorded a drop in its sales volumes in beer productions brand Modelo, Corona, Pacific. Anticipating a fall in sales between 2 and 4 percent by February 2026, accordin…
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