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Trump signs memo to crack down on direct-to-consumer pharma ads

The Trump administration targets deceptive drug ads by enforcing existing rules and issuing thousands of warning letters to improve transparency and protect consumers from misleading information.

  • President Donald Trump signed a memorandum to increase scrutiny on pharmaceutical ads, aiming for greater enforcement of regulations on drug advertising, as reported by administration officials.
  • The U.S. Food and Drug Administration plans to eliminate a provision that allowed reduced disclosures in ads, aiming for more transparency.
  • The administration will send over 100 cease-and-desist letters and thousands of warning letters to ensure compliance with existing regulations, according to a senior administration official.
  • Trump's administration emphasized the need for accurate drug information to consumers, as ads have increasingly misled the public regarding side effects, a senior White House official stated.
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The Virginian PilotThe Virginian Pilot
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Center

Trump’s plan for a drug advertising crackdown faces many hurdles

By MATTHEW PERRONE WASHINGTON (AP) — Health Secretary Robert F. Kennedy Jr. and other administration officials are vowing a crackdown on deceptive drug ads, but the effort is likely to face multiple headwinds, including pushback from industry and layoffs among regulators tasked with leading the effort. Related Articles Appeals court upholds NJ’s ban on carrying firearms in sensitive places, after VA upheld similar ruling …

·Norfolk, United States
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Forbes broke the news in United States on Tuesday, September 9, 2025.
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