US EditionTrump calls on Cracker Barrel to restore its old logo
President Trump advised Cracker Barrel to reverse its logo change after the chain lost nearly $100 million in market value amid conservative backlash against the rebrand.
- Cracker Barrel redesigned its logo last week by removing the barrel and the iconic seated figure, sparking widespread backlash across social media and causing a stock decline.
- The redesign followed a $700 million brand refresh plan led by CEO Julie Masino, who aimed to modernize the chain to regain relevance amid slow post-pandemic customer returns.
- Supporters and critics have debated the change intensely, with right-wing influencers amplifying controversy and urging the company to revert the logo, while Masino noted overwhelmingly positive feedback on remodeled locations.
- President Donald Trump publicly urged Cracker Barrel to restore the old logo and admitted a mistake, calling customer response the "ultimate Poll" and suggesting the company could gain "a Billion Dollars worth of free publicity."
- Cracker Barrel acknowledged the strong public reaction, affirmed Uncle Herschel remains part of the menu and stores, committed to ongoing improvements, and scheduled a major news conference to address the situation.
113 Articles
113 Articles
Cracker Barrel Stock Spikes Over 7% After Bringing Back The Old Logo, Trump Commentary - Cracker Barrel Old (NASDAQ:CBRL)
Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) shares jumped 7.09% in after-hours trading on Tuesday after the restaurant chain partially reversed its controversial logo rebrand amid political pressure and presidential commentary. Check out the current price of CBRL stock here. Trump Weighs In, Stock Responds President Trump took to Truth Social on Tuesday, advising Cracker Barrel to “go back to the old logo” and calling the controversy “a…
The "new old America" proclaimed by the U.S. government is supposed to penetrate all areas of society, including gastronomy. For this reason, many Americans are echauffing as the popular restaurant chain Cracker Barrel changes its logo. Nor is the U.S. President happy about this.
Cracker Barrel Brings Back Old Logo, Restaurant Goes Full About Face After Trump Pushback
Cracker Barrel announced that it's going back to its old logo after getting pushback from President Trump online. Cracker Barrel just learned a very expensive lesson in branding: don’t mess with nostalgia, and don’t underestimate your customers. After unveiling a new “modernized” logo earlier this month, the restaurant chain faced swift backlash from loyal patrons, investors, and eventually President Donald Trump himself. The post Cracker Barre…
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