Trial: Hipp sentenced to refrain from misleading advertising

Sueddeutsche Zeitung

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Do children need seven times as much vitamin D as adults? No. But the baby food company Hipp claimed this in its advertising and triggered a legal dispute that lasted for years.

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Vitamin overdose: The Munich Higher Regional Court has banned the baby food manufacturer Hipp from misleading advertising for its children's milk. Hipp had advertised with the statement: "That's why your child needs 7x more vitamin D than an adult." Only in the small print does it become clear that this refers to the requirement per kilogram of body weight. The Federal Association of Consumer Organizations filed the lawsuit, and according to the…

horizont.net

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Do children need seven times as much vitamin D as adults? No. That is why the Bavarian baby food company Hipp now has to change its advertising.