US Edition'Treasure hunt': tourists boost sales at Japan's Don Quijote stores
- Sales are surging at Don Quijote, the popular Japanese discount store, particularly at its large location in Tokyo’s busy Shibuya area, where numerous tourists are busy loading up on snacks and souvenirs in 2025.
- The influx of visitors to Japan is fueled by a weak yen and rising inflation at home, which also increases demand for cheaper products like those Don Quijote offers.
- Don Quijote, founded in the 1980s by Takao Yasuda and inspired by the idealistic protagonist of the Spanish novel Don Quixote, sells a wide range of items including electronics, party costumes, and exclusive products like cherry-blossom KitKats.
- Analyst Paul Kraft highlighted that Don Quijote's stores operate with considerable independence, enabling rapid adaptation and offering an outstanding range of products. He also observed that shoppers often leave with items they hadn’t intended to purchase, alongside favored exclusive goods.
- Pan Pacific International Holdings operates 501 Don Quijote stores in Japan, has expanded with 24 new stores last year, and plans two new visitor-focused duty-free stores next year, while overseas expansion faces potential tariff challenges.
68 Articles
68 Articles
ThePatriotLight - 'Treasure hunt': Tourists boost sales at Japan's Don Quijote stores
ThePatriotLight - Business is booming at Japanese discount chain Don Quijote, which sells everything from nostril-hair wax to compact gadgets and colorful party costumes, thanks to its cult status among tourists but also inflation at home.At a large Don Quijote store in Tokyo's bustling Shibuya district, hundreds of tourists rush to fill their baskets with snacks and souvenirs from its heaving narrow aisles."I was pretty overwhelmed at first, ju…
InsideNoVA.com
'Treasure hunt': tourists boost sales at Japan's Don Quijote stores
Business is booming at Japanese discount chain Don Quijote, which sells everything from nostril-hair wax to compact gadgets and colourful party costumes, thanks to its cult status among tourists but also inflation at home.
'Treasure Hunt': Tourists Boost Sales At Japan's Don Quijote Stores
Business is booming at Japanese discount chain Don Quijote, which sells everything from nostril-hair wax to compact gadgets and colourful party costumes, thanks to its cult status among tourists but also inflation at home.
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