In 2019, Ikechukwu Nweze was trying to solve a problem in Asaba, in southern Nigeria, where he was based: ordering food online was difficult. At the time, most venture-backed food delivery startups were focused on Lagos and Abuja, where higher population density and stronger consumer demand made logistics easier to scale. Mid-sized southern cities like Asaba and Warri were ignored. Nweze, a computer science graduate who had spent years building …
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