'Transparency in marketing legitimises fashion brands' - Campaign Middle East

'Transparency in marketing legitimises fashion brands' - Campaign Middle East

With MENA’s growing population of approximately 570 million in 2024, there is an increasing recognition of the need to transition to more sustainable practices to ensure the long-term well-being of both people and the planet. Research suggests that consumers are increasingly loyal to brands that prioritise sustainability, making sustainable marketing a strategic necessity for brands. […] The post ‘Transparency in marketing legitimises fashion br…