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TRAI Mandates AI-Led Complaint Centres, 16-Hour Human Support

  • The Telecom Regulatory Authority of India requires complaint centres to operate 24 hours a day, seven days a week, using people, automated systems, AI agents, or a combination.
  • Human assistance must be available for at least 16 hours daily, while technology-based support must operate under appropriate human oversight.
  • Providers may face penalties of up to ₹20 lakh per quarter per service area for complaint violations and up to ₹10 lakh for missing quarterly performance reports.
  • The rules shorten complaint appeal periods from 30 days to 15 days and require accessibility measures, including dedicated disability helplines and accessible digital services.
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bhaskarlive.in broke the news on Monday, November 2, 2026.
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