Trade wars set to increase Big Tech antitrust scrutiny

Google’s digital ad network ruled a monopoly

In one of the biggest antitrust rulings in recent years, a U.S. federal judge has declared Google’s digital advertising business an illegal monopoly. The decision, which could lead to the forced breakup of Google’s ad tech empire, is being closely watched by advertisers, publishers, and affiliate marketers alike. The case centres on how Google controls the digital ad supply chain — from the technology used to place ads to the platforms where th…

Google And Meta Face Scrutiny

Proposed DOJ remedies include potentially forcing Google to sell its Chrome browser or parts of the Android operating system. Additionally, the Federal Trade Commission (FTC) has an ongoing antitrust trial against Meta (Facebook), alleging the company illegally maintains a monopoly in personal social networking through its acquisitions of Instagram and WhatsApp and the imposition of anti-competitive conditions on software developers. The FTC is …

Trade wars set to increase Big Tech antitrust scrutiny

The consensus around the need to regulate digital monopolies has never been stronger on both sides of the Atlantic. Under the second Trump administration, transatlantic tensions over digital regulation, including antitrust, will heighten, as Big Tech is caught in an intensifying trade war, according to GlobalData. GlobalData’s latest Strategic Intelligence report “Antitrust”, reveals that the European Commission is enforcing the Digital Markets …