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Trad-moms and natalism: how the way we talk about motherhood is changing

  • Communication professor Miranda Brady explains that political discourse and social media have created a new era of natalism in the U.S. Focused on motherhood.
  • This shift follows two overlapping pronatalist movements: one Silicon Valley-driven, concerned with demographic decline, and another influenced by right-wing Christian groups promoting prolific childbearing.
  • Influencers such as Hannah Neeleman from Ballerina Farm, a young mother with eight children who has amassed a huge Instagram following of around 10 million, illustrate this trend, which is supported by inherited wealth and reinforced by traditional visual themes.
  • Brady calls the promotion of motherhood as a moral imperative, along with reproductive encouragement via executive orders and social judgment, 'propaganda' and warns the message to have many children is unsupported and dangerous.
  • The developments imply broader cultural pressures around reproduction that judge parental choices and echo historical eugenics concerns, revealing deep social and political implications for family and gender roles.
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The Peterborough ExaminerThe Peterborough Examiner
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Trad-moms and natalism: how the way we talk about motherhood is changing

The way we're talking about motherhood is changing, says Miranda Brady, a professor of communication at Carleton University.

·Peterborough, Canada
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The Hamilton Spectator broke the news in Hamilton, Canada on Friday, May 9, 2025.
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