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Toys'R'Us Plans 120 New Standalone Stores Across US for Holiday Season

  • On Thursday, Sept. 17, Toys "R" Us announced plans to open 120 standalone stores nationwide by the holiday season, marking the company's largest expansion since its 2017 bankruptcy.
  • Following closure of all U.S. locations by 2018, the retailer rebuilt through partnerships with Macy, Navy Exchange, and airport operators, currently operating 40 standalone toy stores.
  • New locations will feature brands like LEGO, Barbie, Hot Wheels, Pokémon, and KPop Demon Hunters, with select sites offering Creator Studios, candy shops, and cafes.
  • Jamie Uitdenhowen, executive vice President of Toys "R" Us at WHP Global, stated the firm focuses on "meeting customers wherever they are," including hometowns, airports, or inside Macy stores.
  • The company continues recovery efforts from its 2017 bankruptcy, aiming to recapture market dominance held in the 1980s and 90s, with additional expansion planned for summer 2027.
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9NEWS Denver9NEWS Denver
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Toys'R'Us plans 120 new standalone stores across US for holiday season

The new stores will carry a curated selection of seasonal toys, collectibles and gifts, featuring brands like LEGO, Barbie, Hot Wheels and Pokémon.

·Denver, United States
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Daytona Beach News-Journal broke the news on Friday, September 18, 2026.
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