Published 3 days ago • loading... • Updated 2 days ago
Toys'R'Us Plans 120 New Standalone Stores Across US for Holiday Season
On Thursday, Sept. 17, Toys "R" Us announced plans to open 120 standalone stores nationwide by the holiday season, marking the company's largest expansion since its 2017 bankruptcy.
Following closure of all U.S. locations by 2018, the retailer rebuilt through partnerships with Macy, Navy Exchange, and airport operators, currently operating 40 standalone toy stores.
New locations will feature brands like LEGO, Barbie, Hot Wheels, Pokémon, and KPop Demon Hunters, with select sites offering Creator Studios, candy shops, and cafes.
Jamie Uitdenhowen, executive vice President of Toys "R" Us at WHP Global, stated the firm focuses on "meeting customers wherever they are," including hometowns, airports, or inside Macy stores.
The company continues recovery efforts from its 2017 bankruptcy, aiming to recapture market dominance held in the 1980s and 90s, with additional expansion planned for summer 2027.