'Toxic beauty': Rise of 'looksmaxxing' influencers
- A TikTok influencer was seen striking his cheekbones with a hammer to get a chiseled jawline.
- The manosphere's misogyny combined with toxic beauty standards are driving the looksmaxxing online trend.
- Looksmaxxing influencers are active on social media, promoting unproven techniques and capitalizing on young men's insecurities.
- A viral video shows a man hitting his cheeks with a hammer; he calls it his "skincare routine".
- Algorithms propel looksmaxxing content to millions, fueling an industry where influencers promote products for profit.
32 Articles
32 Articles


'Toxic Beauty': Rise Of 'Looksmaxxing' Influencers
Hankering for a chiseled jawline, a male TikTok influencer strikes his cheekbones with a hammer -- highlighting the rise of "looksmaxxing," an online trend pushing unproven and sometimes dangerous techniques to boost sexual appeal.

'Toxic beauty': Rise of 'looksmaxxing' influencers
Hankering for a chiseled jawline, a male TikTok influencer strikes his cheekbones with a hammer -- highlighting the rise of "looksmaxxing," an online trend pushing unproven and sometimes dangerous techniques to boost sexual appeal.
Horrifying Results as Man Exercises Only One Single Muscle
In a grotesque twist to the online trend of "looksmaxxing," a term referring to male incels looking to maximize their own physical attractiveness, a TikTok user has spent over 160 days working out just a single trapezius muscle. In daily update videos, the college student, who goes by the fitting online handle TheCrookedMon, showed off the results of his unorthodox "looks minimizing" strategy: a massively imbalanced shoulder muscle diagonally — …
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