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'Toxic beauty': Rise of 'looksmaxxing' influencers

  • A TikTok influencer was seen striking his cheekbones with a hammer to get a chiseled jawline.
  • The manosphere's misogyny combined with toxic beauty standards are driving the looksmaxxing online trend.
  • Looksmaxxing influencers are active on social media, promoting unproven techniques and capitalizing on young men's insecurities.
  • A viral video shows a man hitting his cheeks with a hammer; he calls it his "skincare routine".
  • Algorithms propel looksmaxxing content to millions, fueling an industry where influencers promote products for profit.
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'Toxic beauty': Rise of 'looksmaxxing' influencers

Hankering for a chiseled jawline, a male TikTok influencer strikes his cheekbones with a hammer -- highlighting the rise of "looksmaxxing," an online trend pushing unproven and sometimes dangerous techniques to boost sexual appeal.

·Missoula, United States
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  • 44% of the sources are Center
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Futurism broke the news in on Tuesday, April 15, 2025.
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