Tourism strategy shift gives SMEs new hope

Tourism strategy shift gives SMEs new hope

The North West Province is shifting gears in its tourism strategy with plans to move away from event-based promotion to a structural, long-term approach that places SMEs at the centre of growth and transformation. Tourism MEC Bitsa Lenkopane said localisation, sustainability, and economic revitalisation are no longer a slogan; they are the pillars of action. “We finally feel seen,” said Mpho Maseko, founder of Maseko Cultural Tours, a small ente…