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Tourism Promotion with Data, Transparency and a Red Hat
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The Los Cabos VIP Summit will be held in November, and one of the events promoted by Rodrigo Esponda, general director of the destination's tourism trust (Fiturca), is a roundtable discussion for tourism media professionals. The global shift in the way we promote and communicate about destinations and the travel business over the last 10 years has been profound. Social media and influencers have taken on a significant role, and technology has en…
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