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Hotel Bookings During World Cup Down From Last Year, but B.C. Minister Sees Positives
Destination Toronto says half the tickets for Toronto games were sold to foreign fans as cancelled room blocks and lower rates weaken hotel demand.
Demand for Toronto's hotels appears "uneven" this month as the city prepares to host six FIFA World Cup matches between June 12 and July 2, Andrew Weir, the CEO of Destination Toronto, noted.
FIFA cancelled large blocks of rooms earlier this year, forcing the hospitality sector to rely on transient business and dampening demand for less high-profile group stage games.
On Friday, when Canada plays Bosnia and Herzegovina in Toronto, hotel occupancy is 55.5 per cent, down from 67.9 per cent last year; CoStar data shows four of six game days in Toronto are below 50 per cent.
Hotels are seeing last-minute bookings as rates drop, and Destination Toronto reports that May was fairly strong with good pacing for the remainder of the summer.
The government has suggested the World Cup will generate about $1 billion in GDP growth over the next five years, positioning Toronto as a major North American destination despite current booking shortfalls.