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Toronto May Be Out of Its Depth on Proposed Surveillance Pricing Ban, Experts Say

Mayor Olivia Chow says the city will seek to stop retailers from using customer data to set higher grocery prices.

  • On Tuesday, Toronto Mayor Olivia Chow introduced a motion at the Executive Committee to ban "surveillance pricing," a practice where retailers use personal data to adjust grocery costs, which she called "unfair price gouging."
  • Surveillance pricing uses individual data such as purchase history and socioeconomic status to set variable prices; Chow argued the city must act because Torontonians struggle with rising costs and corporations seek to maximize profits on essentials.
  • Carleton University associate professor Alberto Salazar warned Toronto is "poorly positioned" to enact a ban, as market regulation is federal or provincial; Dan Cohen of Queen's University noted municipalities are "creatures of the province."
  • Ontario Premier Doug Ford opposed a ban earlier this year, claiming competition ensures lower costs in a free market; Manitoba is exploring legislation to ban "predatory pricing" on groceries to protect consumers.
  • The motion moves to city council next week, where officials will request provincial action; Prime Minister Mark Carney's federal artificial intelligence strategy released last month pledged to modernize privacy laws to prevent such pricing.
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23 Articles

Winnipeg Free PressWinnipeg Free Press
+13 Reposted by 13 other sources
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Toronto may be out of its depth on proposed surveillance pricing ban, experts say

TORONTO - As the mayor of Toronto looks to rein in surveillance pricing on groceries, experts say the municipal government may be out of its depth in attempting to end the controversial practice.

·Winnipeg, Canada
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Lean Left

The Mayor of Toronto, Olivia Chow, wants to tackle custom algorithmic pricing in order to combat food price inflation.

·Montreal, Canada
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CTV News broke the news in Toronto, Canada on Tuesday, July 21, 2026.
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