Topshop and THG Studios Host 'World's First AI-Driven Catwalk'

Topshop sets world record: first fashion show with AI live shopping - RetailDetail EU

Topshop has set a world first in Manchester with an artificial intelligence-powered and "directly shoppable" catwalk show. With the event, officially recognized by the World Record Certification Agency, the British fashion brand wanted to show how central technology is to its new retail strategy.

Topshop Launches World-First AI Shoppable Catwalk

Topshop’s ‘Runway to the Future’ has been certified as the world’s first AI-driven immersive, shoppable catwalk by the WRCA (World Record Certification Agency). The Manchester event was delivered by THG Studios in collaboration with Google Cloud and headline sponsor PayPal, taking place on 26 February 2026. It sought to redefine the conventional catwalk format through real-time commerce and AI-enabled interaction. AI-Enabled Interaction and Live…

Topshop and THG Studios host 'world's first AI-driven catwalk'

Drapers Topshop and THG Studios host ‘world’s first AI-driven catwalk’ Topshop and THG Studios, formerly part of The Hut Group, teamed up to host the "world's first AI-driven, shoppable catwalk" last night (26 February).The post Topshop and THG Studios host ‘world’s first AI-driven catwalk’ appeared first on Drapers.