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Tommy Hilfiger Leads NYFW With $58M MIV, Showcasing Global Talent Strategy and Social Media Power

Summary by WWD
The brand's multimarket approach and social-first storytelling propelled it to the top of NYFW, with nearly 90 percent of its MIV coming from social media.

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Tommy Hilfiger Leads NYFW With $58M MIV, Showcasing Global Talent Strategy and Social Media Power

The brand's multimarket approach and social-first storytelling propelled it to the top of NYFW, with nearly 90 percent of its MIV coming from social media.

·New York, United States
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WWD broke the news in New York, United States on Monday, September 28, 2026.
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