US EditionTo keep with the times, the Southwest Michigan Tourist Council changes its name
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999ycountry.comTo keep with the times, the Southwest Michigan Tourist Council changes its name
The organization formerly known as the Southwest Michigan Tourist Council is now working to spread the word about its new name. Visit Southwest Michigan, previously the tourist council, announced the change in brand last week. Visit Southwest Michigan Director Marcy Simpson tells us the discussions about a name change went on for a couple of years. “We went through a strategic planning process in 2024, and brand identity came up as one of the 15…
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