Tixel Launches First Major Integrated Campaign, Featuring a Giant Squid

Tixel launches first major integrated campaign, featuring a giant squid

Ticket resale platform Tixel has launched its first major integrated advertising campaign, tapping into the lengths music fans will go to avoid missing a gig as Australia’s summer festival season kicks into gear. Directed by Amber Mealing and produced by Pork Store Productions, the campaign’s hero film dramatises the  frustration of having to miss a […]

Tixel shows how far a fan will go to not miss a gig in first major integrated campaign

Fan-to-fan ticket resale platform Tixel has kicked off a major integrated marketing campaign, a first for the brand, timed for the start of summer's peak gig and festival season.   The hero brand spot, directed by Amber Mealing, taps into a moment every fan understands: you’ve made the plans and tried to make it work,