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New Tinder Face Check Feature Is Meant To Counter The AI Bots

Tinder's Face Check video selfie verification aims to cut fake accounts by over 60% and reduce reports of bad actors by more than 40%, enhancing user safety.

  • On Oct. 22, 2025 Match Group announced Face Check will require new U.S. Tinder users to take a short video selfie to verify their identity.
  • An investigation earlier this year found Match Group failed to ban harmful users, while two U.S. senators urged stronger action amid nearly $4.5 billion in romance-scam losses.
  • The system stores a non-reversible, encrypted face map and face vector to verify photos and detect fraud, while video selfies are deleted shortly after review.
  • Match Group executives including Spencer Rascoff, CEO, say testing showed a 60% decrease in exposure and a 40% drop in reports, with Yoel Roth calling it highly impactful.
  • It's already mandatory in California and several countries including Colombia, Canada, Australia, and India, and Match Group plans broader rollouts to other apps in 2026 amid a 7% drop in paying users.
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Tinder will implement a new mandatory security measure for all new users in several countries: biometric facial verification.The new feature, called “Face Check”, will require new members to record a short selfie on video to confirm their physical presence and ensure that their face matches the profile photos.Those who successfully complete this process will receive a “Verified Photo” badge, which will be visible to other users.Tinder hardens it…

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PR Newswire broke the news in United States on Wednesday, October 22, 2025.
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