Time Tracking Has a Reputation Problem. Can AI Change That?

Time Tracking Has a Reputation Problem. Can AI Change That?

Time tracking has long been a source of tension in the workplace. Sure, on paper, it promises more focus and better productivity. In practice, however, it often becomes just another task or, even worse, a subtle form of oversight. And when you add clunky or intrusive tools, you get friction instead of clarity. The result? Teams lose trust in the process. What should be a tool for insight starts to feel like micromanagement. And yet, we’re clearl…