Tim Hortons merch store to open at Eaton Centre in November

Tim Hortons is opening its first-ever merch store at Toronto’s Eaton Centre this November - NOW Toronto

Canada’s iconic coffee and donut chain, Tim Hortons, is set to open a pop-up merchandise store inside Toronto’s Eaton Centre this November.

Tim Hortons is ditching coffee and trying something new at the Eaton Centre. Will Canadians bite?

The coffee chain is testing a merch-only store to see if brand loyalty will drive sales of sweaters, not donuts.

Tim Hortons opening merch-only retail store at Toronto Eaton Centre

Customers can expect apparel collections, drinkware, pet toys and holiday merchandise, which will be available at different price points for the holiday season.

Tim Hortons merch store to open at Eaton Centre in November

According to Tim Hortons' TimShop website, the Eaton Centre store will feature apparel, accessories, and at-home coffee products.