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Tim Hortons Announces ‘Flight Roast’ as Canadian Brands Search for Ways to Differentiate Themselves
The partnership will later let WestJet Rewards and Tims Rewards members link accounts, while Tim Hortons says the coffee is blended for high-altitude flights.
- Starting Nov. 30, WestJet will serve a custom-crafted Tim Hortons 'Flight Roast' blend on its flights, with a unique recipe specifically designed to taste its best at 35,000 feet.
- WestJet Group Executive Vice-President and Chief Commercial Officer Steve McClelland called the collaboration a 'natural partnership,' noting that few brands are as 'deeply entrenched in the Canadian culture' as Tims.
- Designed for high-altitude taste, the roast uses 100 per cent premium arabica beans; Tim Hortons chief marketing officer Hope Bagozzi noted that higher pressure and different brewing temperatures ensure the blend suits passenger taste perceptions.
- In 2027, WestJet Rewards and Tims Rewards will allow account linking, building on Tims' recent loyalty collaboration with Canadian Tire Corp. Ltd. to combine rewards.
- Bagozzi described the moves as 'realistic' given customer spending priorities, stating Tims gravitates toward Canadian partners to align with its identity as a 'quintessential Canadian brand.
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Winnipeg Free Press+4 Reposted by 4 other sources
Tim Hortons 'flight roast' coming to WestJet flights, companies link loyalty programs
TORONTO - Tim Hortons' coffee is cleared for takeoff.
·Winnipeg, Canada
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WestJet, Tim Hortons announce new in-flight coffee and loyalty partnership
The partnership will see WestJet serve a new Tim Hortons coffee blend called Flight Roast on flights that currently offer in-flight refreshments, while members of the two companies' rewards programs will eventually be able to earn points through eligible Tim Hortons purchases.
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Leaning Left3Leaning Right1Center2Last UpdatedBias Distribution50% Left
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- 50% of the sources lean Left
50% Left
L 50%
C 33%
R 17%
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