Tim Cook Recalls Steve Jobs’ Advice: Never Ask What I Would Do

“Never ask what I would do”: The advice Steve Jobs gave Tim Cook before leaving Apple

Before taking the helm as Apple's CEO, Tim Cook was imparted essential leadership wisdom from Steve Jobs. Jobs advised Cook to steer clear of mimicking him and instead focus on forging his own distinctive leadership style. Aiming to be a unique leader, Cook resolved to embody his authentic self, a decision that has profoundly shaped Apple's operating philosophy under his guidance.

Tim Cook reveals advice Steve Jobs gave him before handing over the reins as Apple CEO: 'Never ask what I would do'

Tim Cook recalled how Steve Jobs encouraged him to forge his own path rather than try to emulate his leadership style.

Tim Cook Recalls Steve Jobs’ Advice: Never Ask What I Would Do

Steve Jobs told Tim Cook never to ask what he would do as Apple CEO, just to do the right thing. Cook, who handed the CEO job to John Ternus on Sept. 1 and is now Apple's executive chairman, has told the story since 2011 and says he would give his successor the same advice. Jobs wanted to avoid the paralysis that hit Disney after Walt Disney's death.

Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: ‘Never ask what I would do’

Former Apple CEO Tim Cook says the advice from Steve Jobs was a “gift” in leading the now-$5 trillion tech giant: “I just put my head down and thought, ‘I’m going to be the best version of myself.'”