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Apple Keynote Prediction Market Preview: What Will Ternus Say As His Reign Begins?

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Apple Inc. (NASDAQ:AAPL) will put new CEO John Ternus center stage Wednesday for his first iPhone launch as chief executive, with prediction traders betting on the words he will use as his reign begins. Tim Cook since Steve Jobs introduced the iPhone 4 in 2010. Apple’s “Surprise and Shine” keynote begins at 1 p.m. ET.

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Former Apple CEO Tim Cook made a surprise appearance in the opening video of Apple's new product launch event held at Apple Park in Cupertino, California, on the 9th (local time). In the video, former CEO Cook said, "No, it's not me," pointing to Apple CEO John Turners and introducing him by saying, "That's your guy." CEO Turners then proceeded with the presentation

Just before today's Apple event, the excitement is rising. In addition to the expected foldable iPhone, a newly released video by CEO John Ternus now points to a new camera upgrade for the upcoming iPhone 18 Pro Max. (Continue reading)

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winfuture.de broke the news on Wednesday, September 9, 2026.
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