Tilly’s Names Nate Smith New CEO; Shares Jump 17% - Orange County Business Journal

Tillys Names Former Boardriders Americas President Nate Smith CEO

Smith garnered praise from colleagues for his leadership during the tumultuous Boardriders sale process. He now will lead Tillys, a key surf industry customer that is going through its own challenging times.

Tilly’s Names Nate Smith New CEO; Shares Jump 17% - Orange County Business Journal

Tilly’s Inc. has appointed Nate Smith as its new chief executive, effective Aug. 18.   Smith was most recently CEO at Marolina Outdoor Inc. and prior to that, he worked at Boardriders Inc. as president of its Americas division from 2017 to 2024. He also worked at Oakley for about five years.   Shares leaped 17% to $2.10 during midday trading with a market cap of $56 million (NYSE: TLYS).   Smith’s appointment comes a year and a half after former…